Adventures in the world, Urayco way

A sustainable engine for development and economic growth by Sebastian Sorondo * Every year in November, the New York City Marathon attracts 50,000 runners plus their families and friends, who spend an average of one week in the city. Tour de France, the famous pro-cycling race that takes place every July, moves an important amount…

Why is so important the hospitality experience in the events sports industry. “Is the experience, stupid*” *by Sebastian Sorondo Messi did it, Argentina won, he is the GOAT, greatest ever, or not? That is the discussion that 2023 started everywhere, the world has seen it. The most seen event in the history of the world.…

Where do we come from Urayco derives from the Quechua term “URAYKUY,” which means to descend or slow down. The Quechua, indigenous inhabitants of the South American Andes, used this concept as a means of advocating for a deeper level of awareness. “Uraykuy” is about transcending superficial observation, looking beyond immediate perceptions, and gaining a…