Urayco, our purpose

Where do we come from

Urayco derives from the Quechua term “URAYKUY,” which means to descend or slow down. The Quechua, indigenous inhabitants of the South American Andes, used this concept as a means of advocating for a deeper level of awareness. “Uraykuy” is about transcending superficial observation, looking beyond immediate perceptions, and gaining a profound understanding of your surroundings.

Inspired by this powerful ethos, we founded URAYCO, applying the same principles to the realm of travel. Urayco is about transforming the conventional tourist into a mindful traveler – an individual who slows down, looks around, and genuinely immerses themselves in their environment, whether it’s their own neighborhood or a foreign land.

At Urayco, we realize that each journey is as unique as the traveler undertaking it. Therefore, we’re dedicated to crafting personalized experiences that align with your interests and values. Whether you’re an adrenaline junkie looking for thrilling adventures or a nature enthusiast seeking serene landscapes, we’re here to provide you with the resources and guidance to ensure your journey is genuinely yours. Our goal is not only to guide you in these adventures but also to inspire you to adopt a lifestyle that values mindful exploration and sustainable practices.

We promote Active Tourism, a mode of travel that embodies the Urayco spirit, inviting you to become an integral part of the cultures you encounter. We firmly believe in savoring the journey, irrespective of the time you have. Whether your preference is biking, walking, hiking, motorcycling, or kayaking, we’re here to facilitate your journey.

Our role is to guide you towards the best locations for your chosen activities, assist you in identifying the optimal timing, and help you plan your adventure. We also coordinate with your travel companions, ensuring everyone is attuned to the Urayco way of travel.

We primarily focus on the subsets of Active Tourism: Adventure, Action & Sports, and Nature Tourism. Our philosophy is simple: you cannot truly appreciate what you do not understand. By promoting active tourism, we enable you to travel sustainably, helping you to truly “see” and become a part of your chosen destination. With Urayco, you’re not just embarking on a journey; you’re embracing a philosophy that celebrates the beauty of our shared world, and the endless possibilities of truly immersive travel.

Welcome to Urayco, a hub of cultural exchange and immersive travel. We invite you to become a traveler, exploring the world through active tourism and experiencing its diverse cultures and places in their true essence.


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One response to “Urayco, our purpose”

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